How to gather benefits and requirement justifications using NLP

By | 25/06/2016

The techniques in this article use a NLP technique called the Milton model, which can be used to identify intentions when interviewing stakeholders.

When to use:

  • Opportunities and benefits unclear or not yet defined
  • To uncover justifications behind requirements
  • Writing a business case or Vision document
  • If stakeholders go straight into the solution and need a technique to uncover the business requirement behind it
  • If stakeholders go into detail and need to understand the context and bigger picture first

For an introduction to what NLP is please read the introduction in the following article How NLP can be used to improve communication with stakeholders

Founders Richard Bandler and John Grinder studied Milton H Erickson to produce the Milton model.  Erickson had a reputation in the 1970’s for being one of the most successful and influential therapists.

It was developed for the purposes of therapy but can be applied to the work environment and business analysis because of its uses in uncovering the intention behind the requirements given and its uses for getting the bigger picture.

There are 4 basic questions provided below to obtain the bigger picture using the principles of the Milton Model.

The 4 questions are:

  • For what purpose?
  • What is your intention?
  • What is this an example of?
  • What does having this give you that is more important?

See below for an example of how this works.

Capture vision

 

Thoughts? Questions? Please share in the comments.

Author: Helen Winter

Helen Winter is an enterprise transformation leader, author, and operating model strategist with deep experience in designing and delivering complex organisational change. She has led transformation programmes across multiple organisations and sectors, focusing on the operating model mechanisms that link strategy to execution — including commercial model redesign, governance frameworks, squad operating models, PMO modernisation, financial controls, tooling and data alignment, and AI-enabled delivery. Her work centres on helping organisations build operating models that deliver predictable, efficient, and value-driven outcomes. Her expertise spans transformation programme design, enterprise agility, cross-functional governance, behavioural and cultural change, and the practical integration of tools and processes to improve business performance. Helen is also a global business author with Kogan Page. Her first book, The Business Analysis Handbook, was a finalist for two major industry awards: the PMI award for contribution to project management literature and the Business Book Awards’ Specialist Book category. She is an active member of the APM Programme Management Specific Interest Group, contributing to thought leadership, guidance, and the development of good practice for programme delivery. A frequent speaker at project, programme, and transformation forums, Helen shares her insights through her long-running blog BusinessBullet.co.uk, visited by over 5,000 readers a month. Her current writing focuses on modern operating models, transformation leadership, organisational capability, and the real-world dynamics that determine whether change succeeds or fails.

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